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Content checklist

Self-service tips and how to access UX Writer support from Caroline (London, GMT).


Get content support

Get content support page anchor

Training and resources

Training and resources page anchor

Look out for information about content training sessions via email and sign up!

Check out the latest resource: Content for UX(link takes you to an external page). This contains the key takeaways from the training session, action points, and tools for you to use.

Quick self-serve checklist

Quick self-serve checklist page anchor

How do you know if your content is "done" or "good"?

The tone is appropriate to the scenario.

The tone is appropriate to the scenario. page anchor
  • A stressful scenario is managed empathetically, with a knowledgeable and encouraging tone. Reassure and inform the user clearly.
  • A win or success is managed genuinely, with a positive and encouraging tone. Celebrate with the user genuinely.
  • A repeated interaction is managed efficiently, with a positive and conversational tone. Support the user's flow by reducing friction.
  • The content sounds like a frinedly specialist.

The content meets the user's immediate needs.

The content meets the user's immediate needs. page anchor
  • The user has enough information to understand the context and proposition, the impact of an action/decision, and clarity over what happens next.

The words and structure are as simple as they can be.

The words and structure are as simple as they can be. page anchor
  • You've replaced jargon with a simpler term or explained technical language or acronyms.
  • Sentences are short.

The message is clear and unambiguous.

The message is clear and unambiguous. page anchor
  • Your content can only be interpreted one way.
  • You've replaced any vague or imprecise language with precise, clear terms.

You've checked it. Twice.

You've checked it. Twice. page anchor
  • Capitals, punctuation, and spelling all align with this guide.
  • Tip: Read it out loud to yourself. If it doesn't "sound right", consider changing the wording or phrasing.

Someone unfamiliar with the project has read and understood it.

Someone unfamiliar with the project has read and understood it. page anchor
  • Ask them to read it out loud, then tell you what it means.
  • If their understanding matches your intent, great! Your content is clear.
  • If they stumble on words or don't understand, ask why. Use their feedback to iterate, then try again.
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Need support with non-product content?

Visit the Brand Writing Style Guidelines here.

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